The New York Times blog covers Miomia, a unisex beauty and grooming shop by Katie Chang, in south Williamsburg, NYC.

Chang sells more shaving cream than any other type of product and gives the blue ribbon to Hydroplane by Billy Jealousy ($20), which she says “is so good, it’s ridiculous.”

Katie Chang’s product-packed shop in south Williamsburg may be a mere 425 square feet, but it boasts almost 50 lines. If it’s a mega-brand you’re after, however, this isn’t the place for you. Chang is loyal to independently owned companies and cult skin-care and makeup lines you won’t find anywhere else in Brooklyn — or, in some cases, anywhere in the five boroughs. And unlike a lot of beauty shops, Miomia caters to as many men as women. Chang, who did her dissertation on men’s grooming (seriously), stocks unisex and guy-centric fragrances and skin-care products.