Vain Glorious | Billy Jealousy’s Whipped Cream Shave Lather By KATIE CHANG

Who: Billy Jealousy, a men’s cosmeceutical grooming line.
What: Whipped Cream Shave Lather
Why bother: Some men appreciate the shaving process as much as the end result, so Pat Parsi (the man behind Billy Jealousy) decided to whip up an alternative to his company’s wildly popular Hydroplane shave gel. The resulting Whipped Cream Shave Lather is for the kind of guy who prefers a traditional brush-and-lather approach. “He doesn’t see shaving as an odious task but an enjoyable ritual, almost ceremonial in some way,” Parsi says. His latest lather uses lavender and bergamot to calm the mind and skin, while glycerin and wheat germ extract hydrate and enable superior razor glide. The generously sized tub begs you to swirl in your badger brush, or scoop out a dollop with your fingers. Whipped Cream is also colorant- and paraben-free.

How much: An eight-ounce tub is $22.

Where: New London Pharmacy (246 Eighth Avenue; 212-243-4987; newlondonpharmacy.com). For more stores and e-commerce, go to billyjealousy.com.

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