“As recently as a few years ago, only certain men were open to using anti-wrinkle creams, scrubs, or face washes. However, in 2012, men across all demographic groups are embracing the use of male grooming products. Furthermore, Kline’s consumer research has found that some ethnic groups are using non-essential grooming items more regularly than others. Men’s grooming products have gone mainstream with more men adopting an enhanced grooming regimen as a part of their daily lifestyle.

The term “metrosexual” no longer serves because it used to imply a certain niche group, whereas in 2012, Kline observes that all types of men, in urban and suburban areas, are using male grooming products. The male grooming market is expected to be a mainstay with rising demand from consumers.“

Read more:      Male Grooming Market Becoming More Mainstream

ASSASSIN

Intensive Face Moisturizer

1.7 oz / 51 ml $30

“Billy Jealousy is a fun, edgy, playful (yet polished!) line (for men AND women!) dedicated to benefiting one’s appearance in every way. Each product is carefully formulated using the best skin care ingredients (avocado, sandalwood, barley, walnut… shall I go on?) in order to deliver healthy, brighter, and younger looking skin with every application. The “Assassin Intensive Face Moisturizer” is a new treatment under the brand and contains the latest bio-technologies to provide proven, efficacious results. It is rich in proteins, vitamins and antioxidants, as well as advanced extracts that reinforce the cohesion between the dermis and epidermis, thus further smoothing and hydrating skin.

Also, what I love about this product is that they formulate it without the use of common skin care irritants:

• Paraben free
• Colorant free
  
• Fragrance free

Dad will LOVE how this cool looking cream not only feels on his skin but how smooth and supple it will look directly afterward. Mom will probably steal some too, it feels great  It will be a perfect, thoughtful gift addition!

Last, but definitely not least… he’s gotta have a FAB scent!”

http://www.everything-beautiful.com/some-cool-new-items-your-dad-will-thank-you-for-this-fathers-day/