Archive for January, 2012

A Ruckus at Birchbox

Wednesday, January 18th, 2012

bl_birchboxblog

“I have to admit that I’m not fond of my naturally curly hair. I’ve tried just about everything to get it to look more straight and sleek, from blow drying to using a straightening iron to spraying it with loads of hair spray. People always tell me that I should embrace the wild mess on top of my head, but I hadn’t found a product that worked on my kinky hair to create a curl that I was happy with. That was, until recently anyway. My latest discovery is Ruckus Hair Forming Cream from Billy Jealousy. The texture of this “hair cream” is not as thick or dry as a paste and not waxy as a pomade. Ruckus does exactly what it says it will – forms your hair – and it allows my curls to sit as they naturally would, but gives them a more refined texture and appearance. I’ve let the top of my hair grow a bit longer lately and I’ve absolutely been loving Ruckus for a messy, curly coif. Time to stop fighting and accept what nature gave me. (Well, at least on some days.)”

http://birchboxman.tumblr.com/post/15311354076/starting-a-ruckus-youve-got-male#notes

WWD – New and Noteworthy at ENK NYC

Wednesday, January 18th, 2012

bl_WWD_apparel-launch
It’s not every day that a skin care line branches into apparel, but that’s just what is happening at Billy Jealousy for fall.

The upscale men’s grooming and skin care collection inked a licensing deal with Crown & Eagle to produce and distribute a collection of men’s casual sportswear under the Billy Jealousy name, and the line will make its debut at the ENK NYC show.

The initial collection will be focused primarily on tops, both knits and wovens, and will also include sweaters. There will be very few bottoms.

Jonathan Whaley, design director, said the line will blend “Italian elegance, English bespoke, Asian bounce and American cool. Put it all in a blender and you come up with what we’re calling it — American sartorial.” He said that men today dress differently every day of the week and the plan for Billy Jealousy is to “try to take all the elements of what a man wears Monday through Sunday and make it in the best yarns and fabrics.”

Woven shirts in 80s and 100s yarns will retail for around $125, pima polos, lightweight hoodies and rugby shirts will be around $100, and T-shirts are $60. Cotton sweaters will sell for $75 to $85, while cashmeres will be up to $200.

Whaley said target distribution will be to the major department and specialty stores that sell the Billy Jealousy skin care line including Nordstrom, Neiman Marcus and upscale specialty stores.

He said there are no immediate plans to market the apparel and skin care elements of the brand together. “The areas are so separate from each other and it’s a logistical problem more than anything else right now, but we’re thinking about it.”

— Jean E. Palmieri

A Skin Care Breakdown For Fellas

Monday, January 16th, 2012

bl_lasvegasmag

Billy’s Newest Smooth Operator

Thursday, January 5th, 2012

Assassin Intense Face Moisturizer will be on shelves and at billyjealousy.com in February.

DallasModern_Assassin-Article