Archive for April, 2010

RazorsDirect.com

Wednesday, April 28th, 2010

Picture_9_biggerThis week I’ve been focusing on three new dot-com customers of Billy Jealousy’s.   Our third and final one is RazorsDirect.com.  Best way I can describe RazorsDirect.com is it’s a razor super-store!  They carry every Gillette blade you can think of as well as blades by Schick and even Headblade.  They have recently started carrying grooming lines like Billy Jealousy, Amenity and Grooming Lounge.

In addition to blades, RazorsDirect.com sells razor handles , electric razors, shaving accessories and oral care items.  They offer free shipping to all U.S. locations, bulk discounts and a 100% satisfaction guarantee on every order.

Getting a great shave involves using two products:  a premium shave cream like Hydroplane and a high-quality razor like a Gillette Fusion or Schick Quattro.  The beauty of RazorsDirect.com is you can purchase both products at one place.

Lastly RazorsDirect.com is offering a special  Billy Jealousy promo (http://www.razorsdirect.com/billyjealousy.html), whereby customers can get a free travel kit with the purchase of the Billy Jealousy shave trio (for a limited time only).

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MensDirect.com

Tuesday, April 27th, 2010

mens-directOver 10 years ago, brothers Max and Neil Glazer launched a successful Web Site called PilotMall.com.   Hailed as an aviation superstore, PilotMall.com sells thousands of products for professional and amateur pilots.  Leveraging their dot-com expertise, the Glazer brothers decided to launch MensDirect.com in March.  Offering free shipping on all ground orders, MensDirect.com sells a wide array of grooming products such as Billy Jealousy, Hommage, Anthony, Sharps, Jack Black, Menscience, Urth and Lucky Tiger.  MensDirect.com offers live support Mon-Fri and offers the same great service as PilotMall.com

I had the fortune of visiting the brothers’ operation in St Petersburg, Florida, back in February.   Located next to historic Albert Whitted Airport, PilotMall.com buzzes smoothly as the business fill hundreds of orders daily.  The brothers make a great team:  brainy, behind-the-scenes Neil does all the backend Web Site work while outgoing Max is the sales and marketing arm of the business.  Congratulations to Max and Neil on their successful launch!

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The Motley

Monday, April 26th, 2010

Motley LogoTalented LA-based filmmaker and photographer Matt Ruggieri has launched a new grooming Site called TheMotley.com.   Matt wanted to share with his customers quality grooming products that were superior to drugstore brands but shied away from the $100 eye creams and $150 anti-aging serums.  Matt has tried so many products over the years that he has expertly pieced together “kits” featuring several products that will maximize your grooming results.  Brands included on his Site are Billy Jealousy, Cremo, Propoline and Philip B.

If you want to check out Matt’s awesome photographs, visit:  www.thisismatt.net

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The Authenticity Hoax

Thursday, April 22nd, 2010

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Andrew Potter offers an interesting theory on consumers in his new book, “The Authenticity Hoax.” He suggests that the hype about organic foods and local foods is really more about self-image and status and less about healthy living and protecting the environment. By going organic and local, the consumer is showing a refined taste and a moral superiority- it really has nothing to do with the product being sold.

Potter goes on to say that this phenomenon covers more than just consumer culture- it has also created “a debased political culture dominated by negative advertising and character assassination.” Politicians attempt to sell their authenticity, while their opponents expose their phoniness.

Overall, Potter argues that the movement towards authenticity isn’t possible because we don’t know what authentic really is.  “Authentic” lifestyles are just as artificial and contrived as the rest of modern culture.

It’s definitely an interesting slant on the world in which we live- you should check it out!

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Cult Streetwear

Monday, April 12th, 2010

Cult StreetwearCult StreetwearCult StreetwearCult Streetwear

There’s no doubt that streetwear has become a global phenomenon. Its combination of cultural codes of dress, the latest and greatest in graphic design, and brand building has become influential beyond the sphere of fashion alone.  Streetwear has connections to the worlds of art, advertising, music and interiors, which make it as powerful as “designer” brands that are many times its size.

Josh Sims has written a book, “Cult Streetwear,” that showcases over 30 of the most exciting streetwear brands that have shaped the market since the late 1980’s. In his book, Sims conveys the history of streetwear, breaking it down into 3 main categories: streetwear, sportswear and workwear. “Cult Streetwear” tells the stories of the great minds behind the brands (ranging from entrepeneurs to graffiti artists to DJs to sneaker nuts) covering the globe.  Sims explores each brand’s cultural resonance and explains why so many brands have successfully gained a following while continuing to break new ground in such an innovative market.

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Showtel

Monday, April 5th, 2010

Showtel

For the past 8 years, ArtSite Projects has created a very unique annual art exhibition called Showtel.  Showtel is a one-of-a-kind event that transforms a section of Hotel Biba (in West Palm Beach, FL) into a site-specific art installation that includes sculpture, video, sound and performance art.

Each year, roughly twenty artists are asked to transform the rooms into a conceptual art environment that is only on view for one or two nights.  Without the use of nails or adhesives, they fill the spaces completely.

The show attracts thousands, and continues to be the only recurring exhibition that showcases emerging contemporary artists from the area.  To date, over 200 artists have participated in this exhibition.

This year, Showtel will run April 8-10th.

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