The upscale men’s grooming and skin care collection inked a licensing deal with Crown & Eagle to produce and distribute a collection of men’s casual sportswear under the Billy Jealousy name, and the line will make its debut at the ENK NYC show.

The initial collection will be focused primarily on tops, both knits and wovens, and will also include sweaters. There will be very few bottoms.

Jonathan Whaley, design director, said the line will blend “Italian elegance, English bespoke, Asian bounce and American cool. Put it all in a blender and you come up with what we’re calling it — American sartorial.” He said that men today dress differently every day of the week and the plan for Billy Jealousy is to “try to take all the elements of what a man wears Monday through Sunday and make it in the best yarns and fabrics.”

Woven shirts in 80s and 100s yarns will retail for around $125, pima polos, lightweight hoodies and rugby shirts will be around $100, and T-shirts are $60. Cotton sweaters will sell for $75 to $85, while cashmeres will be up to $200.

Whaley said target distribution will be to the major department and specialty stores that sell the Billy Jealousy skin care line including Nordstrom, Neiman Marcus and upscale specialty stores.

He said there are no immediate plans to market the apparel and skin care elements of the brand together. “The areas are so separate from each other and it’s a logistical problem more than anything else right now, but we’re thinking about it.”

— Jean E. Palmieri

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Billy Jealousy:  From Skin Care to Sportswear

Luxury men’s skin care brand Billy Jealousy is branching out into casual sportswear.

In its first effort to create a lifestyle brand, the Dallas-based skin care company has signed a licensing agreement with Crown & Eagle to produce and distribute a collection of men’s casual sportswear bearing the Billy Jealousy name and logo. Crown & Eagle is a licensee and maker of shirts for Izod Collegiate and American Goat T-shirts.

A soft launch is scheduled for spring 2012 and a full collection will be available for fall 2012. Distribution is aimed at major stores and specialty shops that sell Billy Jealousy skin care, such as Barneys New York, Neiman Marcus, Nordstrom and Von Maur.

First-year wholesale sales are projected at $1.5 million to $2 million, said Steve McCullough, co-owner of Crown & Eagle.

Styles for spring will include solid polo shirts with madras accents, screened polos with under-collar details, graphic T-shirts and French cotton terry hoodies. Fall assortments will include rabbit-fur-lined hoodies, enzyme-washed jersey Henley tops and cut-and-sew button-down shirts.

Suggested retail will be “a little less” than brands such as Diesel, said Pat Parsi, co-founder of the brand.

“There are traditional brands like Ralph Lauren and Tommy Hilfiger on one end of the spectrum, while there are the more extreme and Gothic lines like Affliction and Ed Hardy on the other end. We didn’t see much in between these two alternatives, and we feel Billy Jealousy can be placed in the middle, incorporating the best attributes of both traditional lines and the more forward, aggressive ones,” explained Parsi. “We are sourcing out of Peru, so we’ll be offering great quality at a competitive price.”

Polo tops will retail for $80, while T-shirts will be priced $45 to $55 and cotton hoodies will be $90 to $100.

The company’s move into apparel is unique for a men’s skin care brand, said Parsi.

“We always perceived Billy Jealousy as having tremendous potential to become a lifestyle brand. Now the company is on its way to accomplish this by partnering with Crown & Eagle.…We always imagined Billy Jealousy as an apparel brand. The name Billy Jealousy was chosen in 2004 in large part because we believed it could expand into apparel and other areas,” said Parsi.

Co-founder Danielle Rouso said the company is looking to develop other licenses in areas such as denim, eyewear, footwear, leather goods, accessories and watches.

Rouso described the brand as upscale, hip and contemporary.

“Billy Jealousy is very upscale and is known for its cosmeceutical grade of products,” said Rouso, noting that the brand has received a dozen magazine awards from publications such as Men’s Health, Esquire and FHM. “We are opposite of the ornate brands that are now starting to wane in favor of a contemporary minimalist look. With the name Billy Jealousy, it automatically alludes to a hip and edgy vibe.”

Parsi added, “The name Billy Jealousy itself is cool, memorable and unique. Billy’s symbol is a tattooed dragon, which further builds upon the myth of the Billy Jealousy character. Our copy language is fun, sexy and irreverent…we don’t take ourselves too seriously.”

Regarding the look of the casual sportswear line, Parsi described the styling as “traditional with a twist.”

“It’s perfect for today’s bad boy — sexy, cool, unexpected,” said Parsi.

August 18, 2011 By Karyn Monget

From:      Men’sWeek Issue 08/18/2011 WWD Issue 08/18/2011

Billy Jealousy’s White Knight Gentle Daily Facial Cleanser was featured in Out & About.

“Billy Jealousy’s White Knight facial cleanser gently removes excess oil, dirt, and impurities while imparting rich hydration to keep the skin soft.”

Billy Jealousy’s Ruckus: Hair Forming Cream won Best Hair Cream in the 2010 Esquire Grooming Awards. Check it out in the Esquire October 2010 edition!

“Most men will agree, they absolutely hate having to shave each morning.  Looking for some helpful men shaving tips?

The first step is the prep. Guys, do us all a favor and take a hot shower before you shave.

Why would you risk taking a sharp blade to your face, without making sure to have opened your pores and making sure you’re relaxed? We, guarantee this step alone will deliver a better shave!

The next step is the pre-shave. We recommend using a pre-shave oil which will moisten the skin, loosen the beard and help the razor glide easily on your face.

We like the “Hot Towel” product by our friends at Billy Jealousy. The cool part of this Billy J Hot Towel product is that when rubbed on your face, it warms up as if you were getting a true, hot towel shave at home.

Next step is to get your shave on. We recommend using a badger hair shave brush by Razor MD as the most efficient way to apply shave cream . This is an often overlooked but very important step and is more cost effective in the long run.

The badger shave brush will help reduce the amount of shave cream used by spreading it out evenly, with the grain and at the same time, helping to penetrate the beard much deeper.

TIP: Once done shaving, rinse off your face with lukewarm to slightly cold water, to help close any cuts. Pat your face dry with a clean towel and rinse off your razor and badger shave brush to eliminate any bacteria from gathering.

Next step is the post shave. We recommend using an alcohol-free, post-shave solution that will calm your beard and help minimize any cuts or redness. For this, we recommend the Ice product by Billy Jealousy.

TIP: If you have any cuts or slight bleeding, take a styptic pencil, wet it and rub over cut. The cut will instantly begin to close up and start healing. Lucky for you, Razor MD sends with our products a Match-book of Septic sticks to keep with you in case of any shave emergencies.

TIP: If you have any redness and have a hot date or somewhere to be, take some Visine eye drops, dab on a cotton pad and apply to redness area for about 60 seconds. The same properties in Visine that reduce redness in ones eyes also reduce redness on skin. This could mean the difference of going home alone or not…

Lastly, it’s important to apply an oil-free moisturizer to your entire face after shaving, for god’s sake son you just took a razor blade to your mug and it needs to heal and re-hydrate. By using oil-free stuff, you eliminate the risk of getting that chappy, dry skin look that comes along with seasonal weather changes.

You also eliminate being the guy with the oily skin, or what girls refer to as a “shine” face.
TIP: Girls don’t like oil, thus by not using any alcohol based shave products, you won’t dry out your face, trust us.

If you don’t, you will actually cause your face to produce more oil to make up for the dryness and coupled with an oil based moisturizer, you just voluntarily created enough oil to make a good set of French fries but not any action if ya know what were saying.

Check out Razor MD for all your Custom Razors, Shave Sets & Grooming Products – www.RazorMD.com“

Thanks RazorMD! We appreciate it!